When you design your own personal website or company website, you come up with UX, which means user experience. It refers to how easily your target customers find information they need in your website. It is about the content of website as well as the aesthetic design. Interestingly, you won’t realise a good UX design. Only if it is done poorly, you will find how much frustration the website causes. Here are 5 UX tips to improve your website.
1. Design the website from customers’ perspective
When you are thinking about the design of websites, stepping into customer’s shoes is always the must. You should not design the website according to your own preference as the website is created for your customers and the market. It is no use if your customers cannot resonate with the design of your website. Marketing research is necessary to understand what customers like. In general, people always have a good impression to website which is clear, simple and well-organised. They are more likely to stay in these website longer since it is easy for them to find information they look for.
2. Don’t forget basic functionality
Designing a website can be interesting and funny. You can merge the website with the latest trend of design and make it look stunning. However, you should not neglect the basic functionality. You have to conduct data analyse and then make decision on the purpose, site content as well as long term goal. These require you keep in track with the traffic flow and redesign your website to step further.
3. Spend more time on menu and homepage
Menu and homepage are crucial parts for UX design. Menu is the route to other pages of your website. It is important to make it clear and well-organised. Please use easy-to-read fonts for the menu and narrow down the number of menu items. Otherwise, your customers may find difficult to choose where to look at. For homepage, you only need to include important content and relevant design work (Some people only use a photo while others use a long scroll). Don’t try to pack all the information on the homepage. Otherwise, users may spend extra time to view it.
4. Call for action
It is a great idea to create a text, a button or a link that call the users for action. That includes purchasing a product, buying a service, subscribing a channel, reading an article or watching a video, etc. Call for action should be straightforward and displayed in relevant content, giving users a direct instruction. Users can also access to other contents you have made.
5. Responsive Design
Your customers will not visit your website only by desktop, but also via mobile devices or laptop. They can access to your site at home, at work or even in the washroom. Therefore, it is important for you to have a website design responsive all kinds of devices people will use. A responsive design of website will allow you to provide UX to new devices. Since people are getting more likely to use handy devices than desktop, improving UX on these devices is surely an advantage.
UX is an essential aspect you have to pay special attention to if you want to increase the exposure of your website and engagement of your customers. Keep changing your website and fulfil what your customers want